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Licensing Entertainment: Strategies for the Global Marketplace

By November 22, 2014 No Comments

Licensing Entertainment: Strategies for the Global Marketplace

LIMA_logoLicensing is an integral strategy in the marketing and monetizing process of an entertainment property. Learn what it takes to fully leverage an entertainment property across channels of distribution, locations, and media platforms. For professionals who have a fundamental understanding of licensing, I am instructing alongside a select number of the industry’s top professionals to deliver a definitive course on how to license entertainment properties in this increasingly competitive marketplace.

Ken Markman will be the Instructor with featured speakers including:

  • Elie Dekel (Saban Brands)
  • George Leon & Greg Economos (Sony Pictures Consumer Products)
  • Henry Stupp (The Cherokee Group)
  • Tim Kilpin (Mattel)
  • Russell Binder (Striker Entertainment)
  • Howard Ballon (Networked Insights)
  • Jim McCafferty (JMP Creative)
  • Fred Fierst (Fierst, Kane & Bloomberg LLP)
  • Dan Romanelli

The course is presented in association with LIMA, the International Licensing Industry Merchandisers’ Association, the leading trade organization for the global licensing industry. LIMA’s mission is to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large.

The early registration discount expires on Dec 6th!

For more information visit: http://www3.uclaextension.edu/emailblasts/2015_wi/16235.html

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