thinking
Brands, like businesses, have arcs. They begin with a “reason to be”
and grow beyond their origin. With an eye on this transition, KKM
Global Brand Strategies evaluates a client’s business, their brand and
its licensing potential based upon:
- The Marketplace
- The Consumer
- The Brand’s Message
Every brand has a story, a mythology…strategies are the narrative of our client's brand.
articles
Movies, Myths, and Messages: How entertainment is creating a global BrandCulture.
"Every great civilization leaves a legacy …"
Mapping the "M-Gen"
"The audience is talking …"
The Power Of Babble: Clarity in a Mass of Communications
"Technology is partly to blame because it is so seductive …"