Future Think

From Boomers, now Millennials to Gen Z.

Boomers first learned they were no longer the chosen generation on television, November 4, 2007 as news correspondent Morley Safer from “60 minutes” introduced his audience to millennials.

His opening comments were profound while poignant:

Stand back all bosses! A new breed of American worker is about to attack everything you hold sacred: from giving orders, to your starched white shirt and tie. They are called, among other things, “millennials.” There are about 80 million of them, born between 1980 and 1995, and they’re rapidly taking over from the baby boomers who are now pushing 60.

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Slip streaming through cultural ideologies is one thing. Altering belief systems is another.

For centuries, bragging rights have been the trappings of identity. Bigger was better and more was a multiple of more. Money was the measure of this social mantel. It was simple. It was tangible. I could see it when I looked at my friend’s new castle or their car in the drive way.

Make more stuff, sell it more stuff, make more money. A simple mantra of pure genius.

From the industrial revolution onward, the market was seemingly endless matched only by an insatiable appetite for more and compounded by the emergence of a mid-century middle class. Read More