No one in the Licensing Industry is talking about the immersive, experiential revolution that is playing out in front us. For the most part, few within the industry understand what they are watching… because they are either not part of the revolution or they are functioning with old skill sets, dogmas, or institutional systems.
Get a grip and take careful note.
We are deeply seeded, as a company, in the Digital realm: from content to commerce. It fits well within our core capabilities of brand building and monetizing potential.