Recognizing change is as important as acknowledging its cause and potential effect.
In a recently published Huffington Post article, reaching 17 million readers monthly, we brought focus to a consumer group that is both creating and manipulating change. They are called Millennials. Their collective expression and use of digital media is the message of the brands they embrace and the cultural agenda they are creating. We call it BrandCulture.
Understanding them and how they are setting our cultural agenda is critical if we want to recognize the future when it arrives.
We are just beginning to witness the nuances and shifts of their consumer behavior. The real ah-ha will arrive when we unlock the coding of this generation and the hardwiring of their brains. If you know a Cognitive Scientist, hire them; they’ll be your most trusted resource when unraveling the mysteries of your new consumer and the behavior that is driving businesses, brands and culture in the 21st Century.
Huffington Post Article: http://huff.to/9pvTCu