Welcome to KKM - Global Brand Strategies

articles

	Movies, Myths and Messages: How Entertainment Is Creating a Global BrandCulture.
	Mapping the "M-Gen"
	Ken Markman Interview in The Licensing Book
	Brand Storytellers:  Media, Messages, Context and Emotions--Leveraging Licensing across Integrated Consumer Touchpoints
	Five Future Strategies:  Embrace Them if You Really Want to Stay in Business English | Español
	The Power Of Babble:  Clarity in a Mass of Communications
	Plot Points?
	Hollywood Makeover
	The Advent of Brand Culture

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