DREAMLAND

Four Seasons Magazine 2014 a portrait By steven Beschloss Photography by  Dave Lauridsen FOUR SEASONS MAGAZINE / ISSUE 2 / 2014 In the early morning hours, a soft, rose-grey fog rolls in from the Pacific Ocean, shrouding beach communities like Santa Monica and Venice in a moist murmur. By noon, the warm sun will burn […]

Strategy & Culture: Flexible Specialization

Strategy & Culture: Flexible Specialization

Barry Wellman meets John Hagel at the Fourth Turning (note William Stauss and Neil Howe) Concept: Global localization and open flow are at the intersection of post-Fordisnm and specialization. We are witnessing an economic and cultural transition from the third turn to a forth: the emergence of a renaissance. Impact:  Product specialization, technology, personal expression, social media, […]

Finally a Sustainable Idea

Finally a Sustainable Idea

“Our industry is global and powerful because of its reach across multiple industries. Many would suggest that the responsibility rests within each sector of business. Others don’t really care. However, before we get influenced by any single entity or regulated by the government, perhaps we could take a defining step in shaping our own economic, social and environmental responsibility.

After all, sustainability, even if regarded as enlightened self interest, is ultimately about survival; both personal and profession.”
—Ken Markman

On Becoming a Mentor

On Becoming a Mentor

Being recognized by your peers is humbling because responsibility comes attached. Recently I was named 2010 Outstanding Instructor in Entertainment Studies and Performing Arts by the University of California, Los Angeles UCLA Extension Department of the Arts, acknowledged by Dean Cathy Sandeen and director of the Arts, Linda Venis. The honor was received for instruction […]

The Advent of BrandCulture

The Advent of BrandCulture

Recognizing change is as important as acknowledging its cause and potential effect. In a recently published Huffington Post article, reaching 17 million readers monthly, we brought focus to a consumer group that  is both creating and manipulating change. They are called Millennials. Their collective expression and use of digital media is the message of the […]

Marketing: 21 Twitter Tips

Marketing: 21 Twitter Tips

Adapted from his book Engage, Brian Solis presents his list of suggestions to help businesses learn how to engage customers on Twitter through the examples of those companies, from Dell to Zappos, already successfully building online communities…as reported in Fast Company, April 23, 2010. A  must-read, must-know, for twitter marketers and the voice of a […]

Web Is the Way to Entertainment, for Chinese

Web Is the Way to Entertainment, for Chinese

NY TIMES April 18, 2010 Web Is he Way to Entertainment, for Chinese By David Barboza SHANGHAI — The daily Web habits of a typical 18-year-old college student named Li Yufei show why American Internet companies, one after another, have had trouble penetrating what is now the world’s most wired nation. Li Yufei, an 18-year-old […]

A wake up call for the Licensing Industry! The iPad has just moved your cheese:

A wake up call for the Licensing Industry!  The iPad has just moved your cheese:

IPad Poised to Revolutionize Retail Industry Affecting Everything From Catalogs to E-Commerce No one in the Licensing Industry is talking about the immersive, experiential revolution that is playing out in front us. For the most part, few within the industry understand what they are watching… because they are either not part of the revolution or […]

First Look: How Penguin Will Reinvent Books With iPad

First Look: How Penguin Will Reinvent Books With iPad

Here is another take on the power and potential of ebooks, Penguin Books iPad Preview I believe the medium is extraordinarily powerful and could begin to influence the content greenlighting process…meaning, how does my movie or documentary find its way to the interactive iPad realm?

Iron Man 2 sparks $100M marketing bonanza

Iron Man 2 sparks $100M marketing bonanza

When marketing gets in the way of the movie, you have lost the narrative to your story and commodized your brand. In this case, less is more. http://bit.ly/a8LVyq

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