Beijing Television

Recently KKM was invited to make a presentation to a contingent of Chinese broadcasting executives from Beijing Television (BTV).

Their visit to UCLA included exploring the realm of new media marketing, entertainment marketing strategies, the convergence of on demand, content as an experience, new business monetizing models and the importance of technology in social media; an acknowledged topic of intensity and cultural sensitivity.

We addressed all of the above and explored the importance of International cooperation, the exchange of content and mythic story-telling, joint ventures, trade relations and Intellectual Property protection; a topic of critical concern.

What became evident, is that change, takes time when it travels across borders. And as importantly, that cultural and strategic business objectives require a dispirit set of expectations concerning time and timing.

Nonetheless, we found instant symmetry to many media platforms: our Facebook is their Douban; our YouTube is their KU6 and Tudou Net, and finally, our Twitter is their Fanfou.

We then presented a penetrating list of focus points and themes that could drive short and long term potential:

1. A continual need for reinvention
2. Recognizing that different content means different monetizing potential
3. The gray area between the Internet and everything else is where innovation occurs and new value is born
4. Innovation drives economic growth
5. Curiosity drives creativity
6. Invention seeks applications and
7. Brands establish value.

We brought the presentation into focus with two themes, we call: Exploring the unknown and the yet to be invented:

1. The full deployment and usage of 3D as an immersive global format: from the internet, television to games and sports.
2. Embracing technology applications, as at tool to create a collective and highly personal social narrative that is setting a new cultural agenda in a forum of “Global Networked Individualism”; we call it, BrandCulture.

This then invited us to share two of the most compelling and often shared commentaries on Social Media:

Did you know:

The Social media Revolution driving brand and entertainment choices:

Finally we concluded with a check list for new media marketing:

• Domain name registration
• Webiste design
• Social media
  • Publicity
  • Teaser
  • Brand campaign
  • Promotions
  • Email
  • Games and viral components
  • Mobil
  • Traffic Tracking and data

Lastly, we revisited a host of 2009 trends: wondering if we might encounter them again on this year’s list.

The link is: www.startupnation.com/articles/9298/1/interntet-marketing trends.htm