Source: Gregg Goldstein, Variety.com
With advances in digital technology, the buying, selling, financing and marketing of Cannes films has never been faster or easier — but also, in many ways, never more complicated. And this year’s attendees seem most excited about new digital access to information, analytics, dealmaking tools and online screening technology.
In the Cannes Market’s just-relaunched Cinando app, buyers have info on more than 30,000 films and 40,000 execs on their iPhones and Androids, even offline. “Lists of people you want to meet, films you want to see, companies you’re meeting with and notes on them synchronize with your account when you connect to wi-fi,” says Cinando and Market exec director Jerome Paillard.
Improvements in secure screening links are also changing the way attendees do business.
Licensing is an integral strategy in the marketing and monetizing process of an entertainment property. Learn what it takes to fully leverage an entertainment property across channels of distribution, locations, and media platforms. For professionals who have a fundamental understanding of licensing, I am instructing alongside a select number of the industry’s top professionals to deliver a definitive course on how to license entertainment properties in this increasingly competitive marketplace.