Marketing: 21 Twitter Tips

Marketing: 21 Twitter Tips

Adapted from his book Engage, Brian Solis presents his list of suggestions to help businesses learn how to engage customers on Twitter through the examples of those companies, from Dell to Zappos, already successfully building online communities…as reported in Fast Company, April 23, 2010. A  must-read, must-know, for twitter marketers and the voice of a […]

A wake up call for the Licensing Industry! The iPad has just moved your cheese:

A wake up call for the Licensing Industry!  The iPad has just moved your cheese:

IPad Poised to Revolutionize Retail Industry Affecting Everything From Catalogs to E-Commerce No one in the Licensing Industry is talking about the immersive, experiential revolution that is playing out in front us. For the most part, few within the industry understand what they are watching… because they are either not part of the revolution or […]

Don’t look now, but the iPad just stole your brand.

Don’t look now, but the iPad just stole your brand.

Don’t look now, but the iPad just stole your brand. Lines this weekend stretched for blocks around stores in New York and Los Angeles. 700,000 units are estimated to have been sold. That’s a big number. Everyone is talking about it as a technology and social phenomena. Not since 1450 has technology become such a […]