Finally a Sustainable Idea

Finally a Sustainable Idea

“Our industry is global and powerful because of its reach across multiple industries. Many would suggest that the responsibility rests within each sector of business. Others don’t really care. However, before we get influenced by any single entity or regulated by the government, perhaps we could take a defining step in shaping our own economic, social and environmental responsibility.

After all, sustainability, even if regarded as enlightened self interest, is ultimately about survival; both personal and profession.”
—Ken Markman

The Advent of BrandCulture

The Advent of BrandCulture

Recognizing change is as important as acknowledging its cause and potential effect. In a recently published Huffington Post article, reaching 17 million readers monthly, we brought focus to a consumer group that  is both creating and manipulating change. They are called Millennials. Their collective expression and use of digital media is the message of the […]

Marketing: 21 Twitter Tips

Marketing: 21 Twitter Tips

Adapted from his book Engage, Brian Solis presents his list of suggestions to help businesses learn how to engage customers on Twitter through the examples of those companies, from Dell to Zappos, already successfully building online communities…as reported in Fast Company, April 23, 2010. A  must-read, must-know, for twitter marketers and the voice of a […]

Web Is the Way to Entertainment, for Chinese

Web Is the Way to Entertainment, for Chinese

NY TIMES April 18, 2010 Web Is he Way to Entertainment, for Chinese By David Barboza SHANGHAI — The daily Web habits of a typical 18-year-old college student named Li Yufei show why American Internet companies, one after another, have had trouble penetrating what is now the world’s most wired nation. Li Yufei, an 18-year-old […]

Hanging Around A Newsstand : A Window on Culture

Hanging Around A Newsstand : A Window on Culture

I remember walking to work in Manhattan and glancing at a Newsstand’s cascading color pallet of magazine covers.  Pure eye candy; a bespoken world of words and pictures with all  those visual images screaming at you. Hey! Choose Me; Choose Me! Every masthead meticulously quaffed and designed to capture: size, shape and color to perfection. […]