DREAMLAND

Four Seasons Magazine 2014 a portrait By steven Beschloss Photography by  Dave Lauridsen FOUR SEASONS MAGAZINE / ISSUE 2 / 2014 In the early morning hours, a soft, rose-grey fog rolls in from the Pacific Ocean, shrouding beach communities like Santa Monica and Venice in a moist murmur. By noon, the warm sun will burn […]

On Becoming a Mentor

On Becoming a Mentor

Being recognized by your peers is humbling because responsibility comes attached. Recently I was named 2010 Outstanding Instructor in Entertainment Studies and Performing Arts by the University of California, Los Angeles UCLA Extension Department of the Arts, acknowledged by Dean Cathy Sandeen and director of the Arts, Linda Venis. The honor was received for instruction […]

Marketing: 21 Twitter Tips

Marketing: 21 Twitter Tips

Adapted from his book Engage, Brian Solis presents his list of suggestions to help businesses learn how to engage customers on Twitter through the examples of those companies, from Dell to Zappos, already successfully building online communities…as reported in Fast Company, April 23, 2010. A  must-read, must-know, for twitter marketers and the voice of a […]

Web Is the Way to Entertainment, for Chinese

Web Is the Way to Entertainment, for Chinese

NY TIMES April 18, 2010 Web Is he Way to Entertainment, for Chinese By David Barboza SHANGHAI — The daily Web habits of a typical 18-year-old college student named Li Yufei show why American Internet companies, one after another, have had trouble penetrating what is now the world’s most wired nation. Li Yufei, an 18-year-old […]

First Look: How Penguin Will Reinvent Books With iPad

First Look: How Penguin Will Reinvent Books With iPad

Here is another take on the power and potential of ebooks, Penguin Books iPad Preview I believe the medium is extraordinarily powerful and could begin to influence the content greenlighting process…meaning, how does my movie or documentary find its way to the interactive iPad realm?

Iron Man 2 sparks $100M marketing bonanza

Iron Man 2 sparks $100M marketing bonanza

When marketing gets in the way of the movie, you have lost the narrative to your story and commodized your brand. In this case, less is more. http://bit.ly/a8LVyq

Beijing Television

Beijing Television

Recently KKM was invited to make a presentation to a contingent of Chinese broadcasting executives from Beijing Television (BTV). Their visit to UCLA included exploring the realm of new media marketing, entertainment marketing strategies, the convergence of on demand, content as an experience, new business monetizing models and the importance of technology in social media; […]