Marketing: 21 Twitter Tips

Marketing: 21 Twitter Tips

Adapted from his book Engage, Brian Solis presents his list of suggestions to help businesses learn how to engage customers on Twitter through the examples of those companies, from Dell to Zappos, already successfully building online communities…as reported in Fast Company, April 23, 2010. A  must-read, must-know, for twitter marketers and the voice of a […]

Web Is the Way to Entertainment, for Chinese

Web Is the Way to Entertainment, for Chinese

NY TIMES April 18, 2010 Web Is he Way to Entertainment, for Chinese By David Barboza SHANGHAI — The daily Web habits of a typical 18-year-old college student named Li Yufei show why American Internet companies, one after another, have had trouble penetrating what is now the world’s most wired nation. Li Yufei, an 18-year-old […]

A wake up call for the Licensing Industry! The iPad has just moved your cheese:

A wake up call for the Licensing Industry!  The iPad has just moved your cheese:

IPad Poised to Revolutionize Retail Industry Affecting Everything From Catalogs to E-Commerce No one in the Licensing Industry is talking about the immersive, experiential revolution that is playing out in front us. For the most part, few within the industry understand what they are watching… because they are either not part of the revolution or […]

First Look: How Penguin Will Reinvent Books With iPad

First Look: How Penguin Will Reinvent Books With iPad

Here is another take on the power and potential of ebooks, Penguin Books iPad Preview I believe the medium is extraordinarily powerful and could begin to influence the content greenlighting process…meaning, how does my movie or documentary find its way to the interactive iPad realm?

Hanging Around A Newsstand : A Window on Culture

Hanging Around A Newsstand : A Window on Culture

I remember walking to work in Manhattan and glancing at a Newsstand’s cascading color pallet of magazine covers.  Pure eye candy; a bespoken world of words and pictures with all  those visual images screaming at you. Hey! Choose Me; Choose Me! Every masthead meticulously quaffed and designed to capture: size, shape and color to perfection. […]

Don’t look now, but the iPad just stole your brand.

Don’t look now, but the iPad just stole your brand.

Don’t look now, but the iPad just stole your brand. Lines this weekend stretched for blocks around stores in New York and Los Angeles. 700,000 units are estimated to have been sold. That’s a big number. Everyone is talking about it as a technology and social phenomena. Not since 1450 has technology become such a […]