DREAMLAND

Four Seasons Magazine 2014 a portrait By steven Beschloss Photography by  Dave Lauridsen FOUR SEASONS MAGAZINE / ISSUE 2 / 2014 In the early morning hours, a soft, rose-grey fog rolls in from the Pacific Ocean, shrouding beach communities like Santa Monica and Venice in a moist murmur. By noon, the warm sun will burn […]

Strategy & Culture: Flexible Specialization

Strategy & Culture: Flexible Specialization

Barry Wellman meets John Hagel at the Fourth Turning (note William Stauss and Neil Howe) Concept: Global localization and open flow are at the intersection of post-Fordisnm and specialization. We are witnessing an economic and cultural transition from the third turn to a forth: the emergence of a renaissance. Impact:  Product specialization, technology, personal expression, social media, […]

The Advent of BrandCulture

The Advent of BrandCulture

Recognizing change is as important as acknowledging its cause and potential effect. In a recently published Huffington Post article, reaching 17 million readers monthly, we brought focus to a consumer group that  is both creating and manipulating change. They are called Millennials. Their collective expression and use of digital media is the message of the […]

Marketing: 21 Twitter Tips

Marketing: 21 Twitter Tips

Adapted from his book Engage, Brian Solis presents his list of suggestions to help businesses learn how to engage customers on Twitter through the examples of those companies, from Dell to Zappos, already successfully building online communities…as reported in Fast Company, April 23, 2010. A  must-read, must-know, for twitter marketers and the voice of a […]