BrandingLicensingNew Media

A wake up call for the Licensing Industry! The iPad has just moved your cheese:

By April 22, 2010 No Comments

IPad Poised to Revolutionize Retail Industry
Affecting Everything From Catalogs to E-Commerce

No one in the Licensing Industry is talking about the immersive, experiential revolution that is playing out in front us. For the most part, few within the industry understand what they are watching… because they are either not part of the revolution or they are functioning with old skill sets, dogmas, or institutional systems.

Get a grip and take careful note.

http://adage.com/digital/article?article_id=143416

We are deeply seeded, as a company, in the Digital realm: from content to commerce. It fits well within our core capabilities of brand building and monetizing potential.

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