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UCLA

Eyewitness

By | UCLA | No Comments

ALPacinoAs an impresario Dino De Laurentiis was masterful. Not merely a persuasive producer but a seducer. His charm was intoxicating.

All of us who worked for him relished his unfathomable instincts for stories matched against talent and an appetite for understanding movie goers. Dino’s move to New York, brought our careers together through an introduction from Paramount Pictures.

It was then that the parade of legendary talent became part of our office décor. Politicians, agents, writers, directors, journalists, moguls, models, bankers, bootleggers, legends and stars arrived at our Columbus Circle office, overlooking Central Park. The view into a glass cabinet along a wall in his office filled with David Donatello’s, Golden Lions and Oscars was as inspiring and mesmerizing as gazing from our windows to the evening lights dotting the landscape of Fifth Ave. Read More

Licensing Entertainment: Strategies for the Global Marketplace

By | Licensing, UCLA, Uncategorized | No Comments

Licensing Entertainment: Strategies for the Global Marketplace

LIMA_logoLicensing is an integral strategy in the marketing and monetizing process of an entertainment property. Learn what it takes to fully leverage an entertainment property across channels of distribution, locations, and media platforms. For professionals who have a fundamental understanding of licensing, I am instructing alongside a select number of the industry’s top professionals to deliver a definitive course on how to license entertainment properties in this increasingly competitive marketplace.

Ken Markman will be the Instructor with featured speakers including:

  • Elie Dekel (Saban Brands)
  • George Leon & Greg Economos (Sony Pictures Consumer Products)
  • Henry Stupp (The Cherokee Group)
  • Tim Kilpin (Mattel)
  • Russell Binder (Striker Entertainment)
  • Howard Ballon (Networked Insights)
  • Jim McCafferty (JMP Creative)
  • Fred Fierst (Fierst, Kane & Bloomberg LLP)
  • Dan Romanelli

The course is presented in association with LIMA, the International Licensing Industry Merchandisers’ Association, the leading trade organization for the global licensing industry. LIMA’s mission is to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large.

The early registration discount expires on Dec 6th!

For more information visit: http://www3.uclaextension.edu/emailblasts/2015_wi/16235.html

DREAMLAND

By | BrandCulture, Branding, UCLA, Uncategorized | No Comments

Four Seasons Magazine 2014 a portrait

By steven Beschloss Photography by  Dave Lauridsen

FOUR SEASONS MAGAZINE / ISSUE 2 / 2014

In the early morning hours, a soft, rose-grey fog rolls in from the Pacific Ocean, shrouding beach communities like Santa Monica and Venice in a moist murmur. By noon, the warm sun will burn away the clouds, but that gentle feeling often lingers, dewdrops on leaves, reminding residents of nature’s presence amid the urban setting. This is one of those special, seemingly immutable things about living in Los Angeles—just one of many reasons people come and stay. “Over the last five years, LA has experienced its share of tumult, dealing with a troubled national economy and a fresh wave of Californians heading eastward for new opportunities. People began to wonder and worry: Could it be that LA, which has exerted such a powerful pull on the global imagination, was losing its sway? More than a century after Hollywood began spinning out stories here, was this town still a magnet for dreamers and a window to the future? ”  Through a series of portraits, we take the city’s pulse to rediscover what draws people here, and what keeps people here. A marketing mogul, a radio personality, a painter, an acting coach, an environmentalist, a musician. What we find with each is an intensified entrepreneurial mind-set, in which there is rarely one singular path to success. This is enriched by a city that inspires—indeed, demands—passionate self-expression. With an openness to new ideas, an expanding sense of possibility and a readiness to work hard, these ambitious Angelenos are not looking back at the city that was, but looking forward to what can be. Read More

On Becoming a Mentor

By | UCLA | No Comments

Being recognized by your peers is humbling because responsibility comes attached.

Recently I was named 2010 Outstanding Instructor in Entertainment Studies and Performing Arts by the University of California, Los Angeles UCLA Extension Department of the Arts, acknowledged by Dean Cathy Sandeen and director of the Arts, Linda Venis.

The honor was received for instruction in the course “Marketing Entertainment, Strategies for the Global Marketplace,” which I have been teaching for 12 years. The course explores every facet of entertainment marketing, from branding strategies, distribution, advertising and public relations to market research, new media, promotion and licensing strategies.

The Department of the Arts is the largest University-related arts department in the country. It hires more than 1,000 artists and art professionals to teach 1,400 courses annually in five major academic divisions: Architecture and Interior Design; Entertainment Studies and Performing Arts; Landscape Architecture, Visual Arts; and the Writer’s Program.

The criteria upon which the instructors were selected for these awards are student evaluations, length of service in which excellence has been maintained, diversity of teaching portfolio, and contributions to their academic program.

Each fall I invite real world, industry experts into the classroom. They are shaman; keynote speakers.

That’s not a new idea. What is, is the power of their candor. It’s real life and real business meeting young minds.

Throughout the course we repeatedly hear overlapping themes about change, consumers, content, context, the collaborative creative process, marketing, messaging and branding…to name but a few.

In the end what we come to know is that we’re in an industry of total self invention and that success is realized by having a long history of brilliant adaptation to crisis. Both serve as lessons for life…because a good idea may come from anywhere.