All Posts By

Ken Markman

Millennials on the move. Next: Gen Z?

By | Future Think | No Comments

From Boomers, now Millennials to Gen Z.

Boomers first learned they were no longer the chosen generation on television, November 4, 2007 as news correspondent Morley Safer from “60 minutes” introduced his audience to millennials.

His opening comments were profound while poignant:

Stand back all bosses! A new breed of American worker is about to attack everything you hold sacred: from giving orders, to your starched white shirt and tie. They are called, among other things, “millennials.” There are about 80 million of them, born between 1980 and 1995, and they’re rapidly taking over from the baby boomers who are now pushing 60.

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Eyewitness

By | UCLA | No Comments

ALPacinoAs an impresario Dino De Laurentiis was masterful. Not merely a persuasive producer but a seducer. His charm was intoxicating.

All of us who worked for him relished his unfathomable instincts for stories matched against talent and an appetite for understanding movie goers. Dino’s move to New York, brought our careers together through an introduction from Paramount Pictures.

It was then that the parade of legendary talent became part of our office décor. Politicians, agents, writers, directors, journalists, moguls, models, bankers, bootleggers, legends and stars arrived at our Columbus Circle office, overlooking Central Park. The view into a glass cabinet along a wall in his office filled with David Donatello’s, Golden Lions and Oscars was as inspiring and mesmerizing as gazing from our windows to the evening lights dotting the landscape of Fifth Ave. Read More

An Abundance of Choice and an Apathy of Attention

By | Future Think | No Comments

KKMBLOGSlip streaming through cultural ideologies is one thing. Altering belief systems is another.

For centuries, bragging rights have been the trappings of identity. Bigger was better and more was a multiple of more. Money was the measure of this social mantel. It was simple. It was tangible. I could see it when I looked at my friend’s new castle or their car in the drive way.

Make more stuff, sell it more stuff, make more money. A simple mantra of pure genius.

From the industrial revolution onward, the market was seemingly endless matched only by an insatiable appetite for more and compounded by the emergence of a mid-century middle class. Read More

Virtual Reality is Real and right NOW

By | Digital Divide | No Comments

Virtual Reality. Hmm. A sexy topic. It plays to so many mindsets and lifestyles. From Geeks to Gamers and Content creators to Consumers seeking extreme behavior in a safe zone.

Virtually, something for everyone.

Businesses and brands are not left out of this conversation. Especially those seeking to augment the experiential thrill of a promise or the demonstration of a benefit. Categories from real estate to automotive have set up camp on the boarder of this technology, awaiting usage and delivery applications to catch up with the visual candy being offered. Read More